Interactive demo · 1 minute · no signup
One show, played out from the first list to the booked meeting.
Then and now
The same show, two ways.
Today
- A spreadsheet appears six weeks out. Everyone adds names
- 30 cold emails from Apollo, 2 replies
- 240 badge scans in a CSV
- Follow-up dies within two weeks
- No number for the board
With LeadOut
- Scored target accounts, each with a reason to meet, in 5 days
- Meetings booked from your mailbox before you land
- Every scan scored and followed up in minutes
- Every lead in HubSpot, source: the show
- Cost per meeting, 30 days after
Plans
Start free. Get everything installed when it counts.
Free
A founder preparing a show, seeing what the agent would find.
- 5 target accounts for your next show, each with a reason
- Slack channel with the show-prep workflows
- Scoreboard and show plan
Growth
3-month minimum: one show cycle. One half-time GTM person, 2 to 6 shows a year.
- Scored target accounts for every show, each with a reason and a source
- Meetings booked from your mailbox before you land
- Every booth lead scored and followed up in minutes
Enterprise
From about $6,000 a month. Several teams, regions or brands.
- Custom scoring and reports
- Your CRM and tools, SSO, retention terms
- A named contact
A booth is not a pipeline.
Get a demo on your own show: your accounts, your meetings, your follow-up.
Free · the RSAC 2027 guide
Plan the show yourself. Everything below is free.
Find your spot, pick your play, and take the kit.
Your spot
Where you stand on the bridge.
Five questions. Each answer moves your dot. You see where you are, how far the full span is, and which part to install first.
Start here
From today to 90 days after Moscone.
Pick how you show up, then click a phase. You get its tasks with owners and dates, the official RSAC deadlines, the template for each task, and the fix for what usually goes wrong.
↑ Click any phase to open its tasks and templates ↑
The kit · install
Three things to install. One kit, by email.
The lead flow handles every lead from the form to a booked meeting. Slack and monday keep the team on the plan above. All of it works with HubSpot, Salesforce or any CRM.
The kit · lead flow
From the event form to a booked meeting.
One n8n workflow. Every lead is scored in seconds and takes one of three paths. Each step says what you get at the end of it.
The handover
Two teams, one lead, five ways it plays out.
Marketing is measured on what it hands over. Sales is measured on what it closes. The minutes in between belong to nobody, and that is where event pipeline goes cold. Each line is one of the five personas.
Your upside
What a planned handover is worth.
Built from your five answers. Every number is an estimate you can change. Open the assumptions and put in your real budget, lead count, deal size and conversion rate.
Assumptions. Change them to your numbers
Budget and lead defaults are placeholders by play, not RSAC prices. RSAC does not publish booth pricing. Planned assumes 15% loss and 2 manual minutes per lead.
Ready to send
Sequences, sales templates and a demand pack.
Written for security buyers and RSAC timing. Brackets are yours to fill. Nothing here invents facts about your company: where proof is needed, it says so.
Pick your play
From strategy to the next email you send.
Five ways to show up at RSAC. Each comes with what RSAC actually publishes, the dated steps, who owns them, and the message to send. Blue marks an official RSAC date. Yellow marks the partner channel.
The board
The plan, in eight dated phases.
Your play, the partner steps if you sell through partners, the official RSAC dates and the demand work around them. Phase 1 starts with registration. Copy it into monday and every phase becomes a group with its dates in the name.
Resources
Agents and workflows worth adding.
Ours first, then community workflows from the n8n library, grouped by where they help: signal, enrichment, demand, meetings and follow-up. Read any community workflow before you import it. Most need your own API keys, and some use paid data providers.